Samira Bouabana

Graphic designer, educator and publisher.

I’m a freelancing designer and an Program manager and senoir lecturer/Assistant Professor in Graphic Design and Visual Communications at Beckmans College of Design. I’m one of the founders of Hall of Femmes, an initiative to highlight the work of women in the field of art direction and graphic design.

Selected projects

Hall of Femmes (2009–) aims to revise the history of design and inspire and raise awareness of gender equality within design, architecture and communication. The project was founded in 2009 with Angela Tillman Sperandio and includes lectures, exhibitions, podcasts, seminars and a book series, each book portraying a designer and her work through in-depth interviews and previously unpublished images. Women’s  contribution to the development of the profession had not been documented or had enough recognition, something HoF wants to change. In May 2013, Hall of Femmes produced a two-day design conference held at Moderna Museet in Stockholm with prominent speakers from the world of visual arts, communication and fashion. Invited speakers at the conference were: Barbara Kruger, Ruth Ansel, Janet Froelich, Ann-Sofie Back and Lucy Mc Rae to name a few. Web page

Vi Gör Vad Vi Kan/ We Do What We Can (2015–2019) was a help relief organization started by a group of citizens, to provide aid to refugees arriving at the Greek island of Lesvos. 10 million Sek and equipment was collected and distributed to local initiatives working with health, hygiene, teaching and protection.

Centan (2017–2020). A local bistro started in 2017. My role is in design and communication. I’m also creative director of different kinds of collaborations with the local community, such as design comissions to the local school students, events and themes. Web Instagram

Hjärta Smärta (2001–2011) was an award winning graphic design studio, established in 2001 by Angela Tillman Sperandio and me. The studio worked with a wide range of commissions – from identities to exhibition graphics and book design. Hjärta Smärtas’ work is represented in the permanent collections of Nationalmuseum in Stockholm and The Röhsska Museum in Gothenburg.


The realization of Barbara Stauffacher Solomon’s supergraphic @ Centan, Bagarmossen, Sweden from halloffemmes on Vimeo.